Marketing Specialist

SkyFoundry is seeking a highly motivated Marketing Specialist to join our team. In this role, you will have the opportunity to take the lead on all marketing initiatives and play a critical role in establishing SkyFoundry as a leader in the industry. You will be responsible for setting the overall marketing strategy and messaging, coordinating special events, promotions, and media interactions, and overseeing the company's presence at industry trade shows and conferences. With your passion for marketing and your ability to drive results, you will be instrumental in shaping the future of SkyFoundry and driving our growth and success.

Responsibilities

• Oversee all aspects of the company’s marketing efforts.
• Lead development of marketing strategy to create effective plans focused on growing the audience for our products and services.
• Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new products.
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest.
• Spearhead the execution of marketing campaigns.
• Coordinate special events, promotions, marketing collateral, media interaction, website updates, social media marketing.
• Company conference: Oversee all aspects of the company’s annual conference, SkyPosium, including site selection, vendor negotiations, coordinate sponsorships, registrations, communicate with company community throughout the year, ensure audio/video needs are provided for, and successful execution.
• Industry trade shows. Coordinate the company’s activities associated with trade shows and conferences attended including booth registration, where applicate, and associated booth logistics.
• Plans, writes, and copy edits social content to support communications efforts, marketing campaigns, special projects, and sponsored content.
• Coordinate communication channels including the company newsletter.
• Assists with social media strategy including LinkedIn and Twitter. Stays current on latest social media trends, tools, platforms, and best practices.
• Facilitate working with distribution partners to gather information and development of case studies.
• Oversee outsourcing of graphic designs and other marketing material, as needed. Qualifications
• Requires a bachelor’s degree or equivalent experience in business or marketing.
• Must be able to work independently at times.
• Must be able to efficiently utilize social media, MS Office, and other software applications to accomplish work tasks.

About SkyFoundry

SkyFoundry is a leading software player servicing the built environment. Our industry leading product, SkySpark, is a comprehensive software platform for connecting, storing, analyzing and visualizing data from smart devices and equipment systems. SkySpark’s automated analytics, KPIs, Energy and GhG Apps, turn your data into actionable intelligence providing improved performance, reduced downtime, and operational savings. Our software is installed in over 20,000 buildings covering billions of square with installations on all seven continents. SkyFoundry is a privately-owned company founded in 2009.